UNIQLO HeatTech

To encourage gifting of Uniqlo HeatTech at Christmas, we created an in-store experiential activation inviting shoppers to nominate someone who deserved a little extra warmth. Nominations were submitted via interactive units and instantly appeared on a dynamic “Wall of Warmth” installation at the centre of each store. Supported by social, the experience ran across 17 stores in London, Paris and Moscow, distributing 24,000 HeatTech garments.