Lurpak Butter Box – NPD Shopper Campaign

A shopper campaign supporting the launch of Lurpak’s new Butter Box format, designed to deliver a cleaner, more convenient alternative to traditional foil-wrapped butter.

Built around the simple benefit of easy open and close, the campaign focused on removing friction from cooking – allowing people to get straight into making good food without mess or interruption and developed a flexible OPEN / ACTION / CLOSE creative platform using appetising food moments to hero the product in use.

Delivered a full toolkit spanning in-store, POS and digital formats, alongside dynamic digital 6-sheets where food and action break the structure to create more impactful, attention-grabbing executions.

Led creative development and production, collaborating with photographers and motion teams to bring the idea to life with warmth, appetite appeal and craft.