Castello Christmas

We developed a global shopper toolkit celebrating the role of cheese in festive gatherings. Built around the belief that Christmas isn’t complete without a cheeseboard, the campaign used warm, elegant art direction to hero Castello’s festive packaging and bring seasonal moments to life in-store, in press and in store-locality OOH.

Photographer: Jonathan Gregson / Retoucher: Barry Craig / Food stylist: Seiko Hatfield