Dyson V12 Detect™ – Global Launch Campaign

Part of the senior creative team behind the global launch of Dyson’s V12 Detect™ vacuum. An ultra-lightweight cordless machine engineered with patented technologies.

I developed launch imagery, animations and technology storytelling across digital, CRM, retail and global advertising channels. Working closely with internal teams to create scalable campaign assets that balanced technical precision with engaging visual communication. This incorporated a suite of sequential technology narratives – Detects / Counts / Reacts / Proves – designed to simplify complex innovations of advanced sensing into clear, memorable consumer stories. This included hero technology visuals and looping cinemagraph-style animations to bring key features to life, from the laser cleaner head revealing hidden dust to the piezo sensor intelligently adapting suction power in real time.

The work helped establish a more dynamic and visually distinctive approach to Dyson’s technology storytelling across global touchpoints.