Nintendo Wii

To get Nintendo’s Wii into people’s hands, we created a series of experiential tours across the UK. For the launch of Wii Sports Resort, we built a pop-up beach resort complete with palm trees, deckchairs and tropical styling, touring eight venues nationwide and even landing on Bournemouth beach. To introduce Wii MotionPlus, we embarked on a nine-week tour demonstrating EA titles Grand Slam Tennis and Tiger Woods PGA Tour, timed around Wimbledon and The Open at key family and sports-focused locations across the country.