Whyte & Mackay – Christmas campaign

An integrated Christmas campaign spanning national radio and press, created to build on the brand platform ‘We Are Whyte & Mackay’.

Rather than leaning into polished festive clichés, the campaign celebrated the quiet grafters of Christmas – the people battling tangled lights, long family visits and freezing front gardens to make the season happen for everyone else. Honest, relatable storytelling rooted in real-life moments and everyday resilience.

Developed across three phases, the campaign used warm, grounded humour and universal truths to connect authentically with the brand’s audience while reflecting different moments of the festive season.