Nintendo DS™ & Wii™ – Retail Installations

Zavvi Oxford Street & Waterstone’s Liverpool

Designed immersive retail environments for Nintendo DS and Wii, creating dedicated in-store spaces that moved beyond traditional gaming displays to deliver welcoming, design-led brand experiences.

Worked across spatial design, customer flow and interactive play principles, considering scale, footfall and how people naturally move through and engage with a space. Developed environments that balanced playable product experiences with premium interior design, dynamic displays and integrated lighting.

Collaborated closely with 3D production teams to ensure materials, finishes and build quality were durable, contemporary and fit for high-traffic retail environments.

From a flagship activation at Zavvi Oxford Street to a more compact, interactive Nintendo DS space within Waterstone’s, the work helped establish a more accessible, lifestyle-led expression of the Nintendo brand. Intentionally moving away from expected ‘gamer’ aesthetics.