Lurpak Easter & Christmas

Brief
Drive food lovers to choose Lurpak during key the seasonal moments of Easter and Christmas.

Idea
Build on Lurpak’s iconic Good Food Deserves Lurpak by owning the moments when people cook their best. Easter Deserves Lurpak and Christmas Deserves Lurpak celebrated seasonal recipes with a twist, inspiring hosts to elevate their dishes and make Lurpak an essential part of the preparation.

Outcome
A global through-the-line toolkit spanning shopper, social, web, press and OOH – rolled out across global markets.

Photographer: Jonathan Gregson / Retoucher: Barry Craig / Food stylist: Katie Giovanni