Nintendo Wii™ – Twickenham Stadium

Rugby fans were treated to a whole new sporting experience as Nintendo partnered with the RFU to bring Wii Sports Resort and Wii Fit Plus entertainment to Twickenham for the autumn international fixtures.
We devised a 3-prong approach, virtually taking over the stadium. Experiential sampling outside the stadium, an on-pitch half-time Wii Sports Resort competition, and the full use of static, LED and digital scoreboard. Which included designing and animating rugby-style Nintendo Wii Mii characters that depicted match scenarios.